Victor Hugo

2025 - now Senior product designer (Apicbase, Belgium)

I work as a designer for a team that develops management and purchasing solutions for food companies. My work involves designing large volumes of information and data visualization in complex scenarios alongside an international development team.

2021 - 2025 Senior product designer (Blip, Brazil)

Designer working on the product with the largest number of users of the company delivering solutions for desk support and sales on desktop and mobile platforms. Worked with the development team from discovery to delivery usign data analytics, user research and co-creation techniques. Responsible for designing the first mobile app of the company, Blip Desk, made for companies to chat with their clients. Expanded the design system of the company creating interactions focused on mobile use and accessibility.

2023 - 2024 Senior product designer (Grupo Boticário, Brazil)

Part of a team that develops software for stores and commercial centers of one of the largest beauty and cosmetics companies of Brazil. Focused on delivering solutions based on user research and data analytics to facilitate people management, internal communication and training for employees.

2021 Lead product designer (Vetta, Brazil)

Responsible for the design of products of clients in the metallurgy field working alongside teams from Brazil and Germany. Worked structuring the design operation of Vetta with other leaders and helped to introduce agile methodology and design thinking to the company. Contributed with the expanding and maintenance of the company's design system.

2021 Product designer (Inter & Co, Brazil)

Responsible for creating digital solutions for the Inter “superapp”, one of the largest digital banks of Brazil. Used techniques of design thinking, user research and teamwork to deliver user-centered products. Mainly involved on the marketplace and subscription services of the company.

2020 - 2021 Lead product designer

2018 - 2020 Product designer (dti digital, Brazil)

Worked on a vast variety of projects transforming services and products using design thinking and agile methodology to better understand needs and opportunities. Responsible for leading the design operation of one of the areas in the company and for evolving the product vision of a multinational industry. Worked designing the user experience alongside the development team and mentoring junior designers. Also responsible for conducting and facilitating workshops with international teams from Brazil, Germany, Austria, United States and China. Clients on the fields of banking, education, healthcare and metallurgy industry.

2017 - 2018 Product designer and front-end developer (SYS10, Brazil)

Worked on projects as a designer from conception to development. Clients were on the fields of education, event production, automobile services and digital influencers.

2017 Graphic designer (WeLab, Brazil)

Created design works for digital and physical media to advertise and promote a course for designers and other people interested in learning design production techniques.

2015 - 2016 Software developer (Federal University of Minas Gerais, Brazil)

Developed a variety of software for the university, focusing on user interface, databases, front-end and back-end.

2014 - 2015 Web developer (Federal Center for Technological Education of Minas Gerais, Brazil)

Created and developed a academic multimedia portal used to publish work done by students of the Languages and Editing course in a project conducted by the university professors.

2020 Digital designer at R Design Contornos

An anual itinerant event for design students and professionals of all parts of Brazil made for discussing relevant topics in the field, showcasing relevant works by the community and offering workshops. I was a volunteer designer responsible for the event's online presence and communication as well as for developing the system for activities enrollment.

2019 Director of You Can Call Me

A personal project of a transmedia documentary about queer and drag queens artists of Belo Horizonte, Brazil. I wrote, directed, recorded and produced a film that was part of a storytelling journey that also had a mobile app, social media content and printed material. The project was part of some events in Brazil and was selected for the Brazilian Graphic Design Biennial and the Belo Horizonte International Short Film Festival.

2019 Speaker and volunteer at Design Summit - Design Festival

I was a volunteer in the organization that produced an event made for spreading the creative potencial of the city of Belo Horizonte in Brazil. The event had panels, workshops, interviews and lectures about design trends and other important topics. Besides working with the team, I was invited to give a class in design for innovative media.

2017 Monitor of Ergonomics at Minas Gerais State University

I was a student monitor assisting the professor of Ergonomics in the Graphic Design course. My responsibilities included preparing materials for the studies of readability and legibility of printed and digital media.

2016 Volunteer Researcher at Minas Gerais State University

I was one of the volunteers at the Programa Feira Livre, that conducted a academic research at an organic street fair in Belo Horizonte, Brazil. I was part of the team that interviewed consumers to understand their experience.

2020 Postgraduate Degree in Interaction Design

(Pontifical Catholic University of Minas Gerais)

2018 Bachelor Degree in Graphic Design

(Minas Gerais State University)

2015 Certification in Information Technology

(Federal Center for Technological Education of Minas Gerais)